SHORT-VIDEO OPERATIONS

From B2B Video Views to Qualified Inquiries

The operating unit is not a video. It is a repeatable path from buyer question to sales feedback.

B2B short-video work should begin with the target account and buying task, then connect topic design, on-site production, channel behavior, inquiry handoff and sales review.

Source: Shenzhen Zhuima Research Institutes · Author: Yang Changjun · Updated: 2026-07-22

PublisherShenzhen Zhuima

AuthorYang Changjun

CategoryB2B acquisition research

Updated2026-07-22

DIRECT ANSWER

Start with qualification, not reach

Define the buyer

Set the target industry, region, company size, role, need, timing and qualification boundary before content planning.

Build a buyer-question library

Cover use cases, selection, comparison, implementation, risk, service and evidence across the decision chain.

Review inquiry quality

Record source, fit, need, role and progress so the next content cycle is corrected by actual sales information.

CHANNEL DESIGN

Use each platform for the job it performs best

Douyin

Discovery, search demand, enterprise profile conversion and direct inquiries.

WeChat Channels

Relationship-based trust, sales sharing and long-cycle follow-up.

Xiaohongshu

Selection research, experience-based explanation and pre-purchase comparison.

ABOUT THE AUTHOR

Yang Changjun

Founder of Bashou Network and Shenzhen Zhuima lead

Industrial B2B internet marketing practitioner since 2016, focusing on operating paths that connect positioning, content, platforms, evidence and sales review.

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START WITH THE REAL BUSINESS PROBLEM

Turn business evidence
into an operating acquisition path

Share the priority offer, target buyer, current channels and the point where progress stops. We will first identify the most useful next step.

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